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political marketing [1 record]

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Record 1 2001-08-27

English

Subject field(s)
  • Political Science (General)

French

Domaine(s)
  • Sciences politiques (Généralités)

Spanish

Campo(s) temático(s)
  • Ciencias políticas (Generalidades)
DEF

Aplicación de una serie de técnicas para promocionar un partido, un programa electoral o un candidato, tratándolos como "productos" que deben responder a las actitudes y expectativas de la población interesada, y que se lanzan al mercado con el fin de obtener el máximo de sufragios en los procesos electorales. Y todo ello, independientemente de las posiciones ideológicas que los profesionales de tales estudios pueden tener.

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